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  • ecommerce conversion rate marketing

    I work for an ecommerce company that has many of its shipments go by LTL freight. Our customer service team has issues with a few customers per month that aren't equipped to receive freight shipments which leads to returns and other issues. In an effort to better inform our customers, the customer service team is requesting that we add a checkbox to the checkout that requires customers to agree to our shipping and returns policy, including a link to the policy page. I am wondering how concerned people here would be that requiring the customer to check a box agreeing to those terms would lead to more customers abandoning during the checkout process. Or do you think it's not a concern? Thanks for your thoughts.

    Conversion Rate Optimization | | Kyle_M
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  • sales funnel conversion rate converting

    Hi, Hoping somebody might have some suggestions for funnelling smaller orders and larger orders on different journeys. Basically, 90% of our business comes from 10% of customers with larger orders, like contractors and organisations who fill out leads or call us. But about 90% of the sales teams time is taken up from handling lots of smaller calls, which account for <5% of our revenue. Obviously we still want these smaller orders, but would anyone have any suggestions on moving these customers away from phone calls? We've tried to add as much content to the site as possible to answer they're questions, but they seem to just call anyway. Hope you can help!
    Thanks

    Conversion Rate Optimization | | Frankie-BTDublin
    1

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